Pinch today announced the launch of a new business, providing a range of products and services to help UK companies increase the effectiveness of employee benefits.

Pinch is the first employee benefits provider to emerge following the recession with a business model, technology platform and set of solutions designed to respond to the needs of businesses as they compete in the war for talent in a challenging economic environment.

The new employee benefits solution offered by Pinch has broken the mould used by existing providers to offer a more cost-effective and streamlined product. It has achieved this by harnessing the latest technology and global services to cut overheads and pass on the savings and the advantages of flexible, cutting edge technology to its clients.

The company has already signed up over 1000 high street names to offer discounts that will more than offset the imminent rise in VAT.

Pinch is the first organisation of its kind to be completely web-enabled with the latest tools and technologies as used by Facebook and Twitter for its core application as well as components such as Skype for telephony and salesforce.com for CRM.

Its solution deploys the latest data mining and analytics tools to provide management information at the fingertips of an organisation.

Employees can secure hundreds of pounds worth of discounts on everyday purchases through a wide variety of well-known retailers and e-tailers with cashback, discount vouchers and electronic cards offered by Pinch.

Pinch said:

"With belt-tightening going on at both the individual and company level, everyone is looking for ways to make their pound go further. Although times are tough, companies still have to attract, retain and motivate staff, and Pinch is responding to this with a solution that will delight and surprise employees and employers alike.

“Pinch is the first employee benefits business to emerge in the wake of the global financial meltdown. Companies had been telling us that they needed a different kind of service from their benefits provider that was more flexible, responsive and cost-effective. This was simply impossible to provide economically with legacy technologies, processes and conventional ways of thinking.

"Traditional organisations just couldn’t respond fast enough to the challenges their customers were facing in the employee benefits and rewards arena. At Pinch we are totally focused on helping companies reward their staff cost effectively in tough trading conditions at a time when UK plc is still looking for innovative ways to compete in extremely challenging conditions.

"We don’t have the constraints of legacy systems, processes and people with old fashioned notions of how to run an IT infrastructure and a customer centric business.

“We believe our unique combination of compelling content, unbeatable value, innovative technology and cost leadership is exactly what British Business is looking for as it comes out of the worst recession in decades.

"We have a superb team that have been at the forefront of providing employee benefits solutions to British Business for over 10 years. Pinch is the culmination of that experience together with leading edge technology applied to things the market has been telling us they have been looking for but not receiving from other providers.

"Pinch is a game changer in the way employee benefits schemes can be set up, administered and reported on. For the corporate, this level of flexibility, configurability, management information and decision support is superb compared with what they will have been used to.

"The ability to tailor content, messages and offers for the needs of individual employee groups is now on a par with what consumer marketeers and e-commerce businesses have been able to achieve.

"We believe that clients and their employees will be bowled over when they see the quality and value of what’s on offer."

From the outset, Pinch will offer a full suite of solutions including voluntary benefits, flexible and salary sacrifice benefits, total reward statements, employee surveys and communications.

Its business model means that services, once only the province of the larger company, can be totally branded and individually configured for organisations of all sizes.